Download our Tip Sheet 'How to do technology PR in Europe'
Tips for a successful PR campaign in Europe
If you are planning a single, overarching EU PR campaign then STOP! A single campaign won’t make the cut in a diverse continent like Europe. With numerous languages, cultures and time zones, running a single campaign in Europe is setting oneself up for failure. A successful PR campaign in Europe requires relevancy, market insight and diversity. Our Tip Sheet covers tips such as:
- Don’t assume that campaign techniques and trends adopted in America will work in Europe.
- Europe is made up of many countries – going local when it comes to news will grab attention. Using the local language is key to getting your message heard.
- Get acquainted with Editors likes and dislikes from country to country and tailor your content to suit. Plan thoroughly and take things slow, Rome wasn’t built in a day!