Download our B2B Marketing Automation Facts Tip Sheet
Marketing Automation is one of the top tools in a marketer’s toolbox as by increasing lead quality marketing departments can boost a business’ sales conversion rate. Still not convinced? Read our 25 facts for more proof that marketing automation is a powerful tool for your B2B Technology campaigns.
- There is a platform to suit everyone with over 215 Marketing Automation platforms available today. Hubspot is the favourite choice for smaller companies, while for larger enterprises, Eloqua comes out on top
- Over 21% of marketers consider Marketing Automation to be a digital priority according to research from Adobe and Forrester (2014) and The Lenskold and Pedowitz Group (2013).
- Marketing Automation tools allow users to see real results according to Marketo and DemandGen. These tools make adopting the Inbound marketing approach easier for marketers.