Download our Tip Sheet 'Understanding the ROI of Social Media'

Learn how to achieve Social Media Success

Signing your brand up for Social media accounts might be free but social media activity costs money, how much you ask? Well, how long’s a piece of string? It is undeniable that social media adds value to a brand but it becomes difficult to attribute a true monetary cost to that value and the input required in order to establish the real return on investment. Our tip sheet will help you to understand how you can measure your social media activity’s success and how to attribute a cost value. Tips include:

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  • Methods for judging success
  • Understand what metrics to measure
  • How is social media contributing to business growth
  • Evaluating cost equivalents to help decide a monetary value