Using Social Media with B2B Events

Never underestimate the power of Social Media for B2B marketing, it is not only a tool for B2C campaigns. Social media can be used to create a buzz leading up to an event, pump out news during an event and recap the highlights post event. The shareable nature of social content means your news can spread fast and wide. Download our guide to using Social media for B2B events and learn:

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  • How to choose the right social media channels to reach out to your audience.
  • Understand and learn more about your audience. What social platforms do they use and how often and what content do they share.
  • How to use the event to generate content. Make notes on newsworthy stories, interview snippets and take pictures that can be shared post event for social media posts, blogs or even articles.