Create Powerful Persona to Enhance Your Marketing Campaigns 

Techniques for Effective Buyer Personas

It's important to establish buyer personas in B2B marketing so you can segment your audience and create stronger campaigns. But how do you start researching and creating these buyer personas from scratch?

With this template you can learn best practices for persona research and create effective buyer personas that you can share with your entire company.

This offer includes tips and tricks: 

• Asking the right questions during your buyer persona interviews and surveys
• Using negative personas
• Techniques and tools for developing personas quickly and easily
• Using your buyer personas for segmentation, content mapping, and lead nurturing