Gaining Coverage in the Business Press

Develop a campaign that resonates with your audience

Ensuring that technical products and services make an impression in mainstream media requires well thought out, targeted technology campaigns. Keeping your objective in mind - what is it that you want your audience to know or feel? With a clear picture in mind businesses can work towards developing campaigns that really resonate with an audience.
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  • Cover those stories you’re certain will create a buzz. This is sure to excite business editors.
  • Focus on factors that sell – cost effectiveness, benefits etc. Don’t focus too much on the technicalities.
  • Lend a helping hand to business editors. Foster a relationship with the industry press.