Gaining Coverage in the Business Press
Develop a campaign that resonates with your audience
Ensuring that technical products and services make an impression in mainstream media requires well thought out, targeted technology campaigns. Keeping your objective in mind - what is it that you want your audience to know or feel? With a clear picture in mind businesses can work towards developing campaigns that really resonate with an audience.
- Cover those stories you’re certain will create a buzz. This is sure to excite business editors.
- Focus on factors that sell – cost effectiveness, benefits etc. Don’t focus too much on the technicalities.
- Lend a helping hand to business editors. Foster a relationship with the industry press.