Download Our Tip Sheet 'Gaining Coverage in the Business Press'

Develop a Campaign that Resonates with your Audience 

Ensuring that technical products and services make an impression in mainstream media requires well thought out, targeted technology campaigns. Keeping your objective in mind - what is it that you want your audience to know or feel? With a clear picture in mind businesses can work towards developing campaigns that really resonate with an audience.

Download our Tip Sheet to discover tips such as: 

• Cover those stories you’re certain will create a buzz.
• Focus on factors that sell – cost effectiveness, benefits etc. Don’t focus too much on the technicalities.
• Lend a helping hand to business editors. Foster a relationship with the industry press.